idlasso.com has a long and complicated history which you can read about in this blog post. Or in short, it is currently developed, maintained and promoted by George Palmer
At time of writing I'm pushing out the first version in an attempt to get feedback from the community. There's a lot of UI improvements to be made, some more account validation work and a host of new features that could be developed. But for now it's a rough and ready first version release. Based on what people think will depend on where I take the project, so if you like or hate it please get in touch!